As of March 4, 2009
Personally Identifiable Information
Personally identifiable information ("PII") is information that identifies you or could reasonably be used to identify you personally (such as your real name, address, phone number, or e-mail address). Generally, you may browse our websites without providing any PII. We will not collect PII about you (e.g., your name, address, telephone number, e-mail address, and so on) unless you provide it voluntarily when you: register with us; participate in sweepstakes, contests, events or promotions; send us questions or comments via email; and/or fill out online surveys, or any other requests we make for suggestions or comments about the websites. Also, we may request certain demographic information, such as your age and gender. If you do not want your PII collected, please do not submit it to us. In some cases, if you choose not to provide us with requested information, you may not be able to access all areas of the websites or participate in all of its features.
Generally, we only use PII collected from and about our users for the purpose for which it is submitted, unless we disclose other uses at the time we collect the information. If we do, you will have the opportunity to instruct us not to use your data in other ways (you can opt-out). We do not share any PII that you provide on the websites to any third party for marketing purposes unless you specifically opt-in to receive such communications. If you do not want your information used in this manner, you may "opt-out."
Non Identifying Information
We gather and analyze non-identifying User information such as Internet Protocol ("IP") addresses and browser types for statistical purposes only. An IP address is a number automatically assigned to your computer whenever you are surfing the Web. Web servers, the computers that "serve up" Web pages, automatically identify your computer by its IP address. When you request a page from our websites, our servers log your IP address. An IP address does not contain personally identifiable information. We do not link IP addresses with personally identifiable information. We may use your IP address to help diagnose problems with our server and to administer our websites. Your IP address is used to help gather broad demographic information. We may also collect information about your browser software and/or machine type (e.g., Windows, Mac, Unix, etc.).
As you surf our websites, it is possible that several cookies* will be set on your computer. We use the information from cookies to remember browser preferences, and improve our visitors' experiences on the websites. No personal information is ever stored in a cookie, even if you have entered your name or e-mail address on other parts of our websites.
We do not sell information collected by cookies or use the information for commerce-related purposes.
*What's a cookie? A cookie is information a website puts on your computer's hard drive so that the website can remember your preferences or which pages you visited on that website.
We may provide access to your PII when legally required to do so, such as in response to a legal subpoena, to cooperate with police investigations or other legal proceedings, to protect against misuse or unauthorized use of our websites, to limit our legal liability and protect our rights or the rights, property or safety of users of these websites or the public. In those instances, the information is provided only for that purpose. We reserve the right to disclose any and all types of user information in special cases when we have reason to believe that disclosure is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference (either intentionally or unintentionally) with our rights or property, other website users, or anyone else that could be harmed by such activities.
We may periodically run promotional sweepstakes and/or contests. Participation in these sweepstakes/contests is completely voluntary. PII is generally required to enter such sweepstakes and/or contests for such purposes as determining eligibility and contacting potential winners. The Official Rules governing a sweepstakes/contest (and explaining how we will use PII collected in connection with such sweepstakes/contest) are always posted at the entry page for the applicable sweepstakes/contest.
If you have any questions or concerns regarding this policy, please click here to send us an email. You may also contact us at:
Friendly Ice Cream Corporation
1855 Boston Road
Wilbraham, MA 01095
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