The Friendly's Franchise Disclosure Document (FDD) answers virtually all questions regarding the franchise opportunity. The following is merely a brief response to typical inquiries. In the event of any conflict or difference in interpretation, the language in the Friendly's Franchise Disclosure Document (FDD) shall prevail. Franchise Offering is by prospectus only.
What does a franchise cost?
We charge initial franchise fees as follows:
Additional fees apply. All costs of building and equipping the franchised location are the franchisees responsibility. Our Franchise Disclosure Document ("FDD") provides a description of all fees and a range of estimated costs.
back to topWhat are the royalty fees?
Friendly's royalty fee is 4% of Net Sales and is paid on a monthly basis.
back to topWhat are the marketing fees?
Friendly's marketing fees are as follows:
Full Service Restaurant 3.5%, Express 3.5% and Ice Cream Shop 2.5%.
The marketing fee is based on Net Sales and is paid on a monthly basis. Up to 3/4% of the Franchisee contribution is allocated to marketing production costs and overhead and the remaining is used to fund advertising and promotion.
back to topWhat is included in the franchise fees?
The Friendly's Franchise Disclosure Document (FDD) sets forth the initial services provided by Friendly's.
back to topDo you offer financing for franchisees?
No. Friendly's does not finance, fund or guarantee any franchisee loans or leases. Friendly's may introduce you to lending sources.
back to topWhat support do you offer for site selection?
Real estate selection assistance, site inspection packages, and site visitation and review is offered to Franchisees.
back to topWhat operations assistance do you offer for opening a Friendly's Restaurant?
Friendly's requires the successful completion of an Owner's Orientation as well as a training program for the management team. A Friendly's opening team will be sent to assist the franchise with the opening and the initial operation of the franchised location. The Friendly's Franchise Disclosure Document (FDD) sets forth training and opening services provided.
back to topWhat on-going operations support do you offer after the restaurant opening?
The Friendly's Franchise Disclosure Document (FDD) sets forth the on-going support services provided by Friendly's. They include an assigned Area Franchise Consultant, quality assurance visits, marketing and advertising services and many others.
back to topWhat kind of marketing support do I get?
Ad production and placement, menu development, point-of-sale materials, signage and banners, and public relations announcements are only a few of the many marketing support opportunities.
back to topHow will I get my food/paper supplies?
Friendly's has a list of specified products which all Friendly's restaurants are required to use. The Franchisee has two choices: (1) order all supplies through Friendly's Distribution System, or (2) purchase these supplies from an approved supplier, provided the products are either the "specified products" or "approved products". Friendly's does not permit unapproved substitutions for specified or approved products. However, certain proprietary products must be purchased from Friendly's.
back to topContact Friendly's toll-free at 1-800-576-8088 ext. 4211 or send us an e-mail to learn more about the Friendly's franchising opportunity!
© 2012 Friendly's Ice Cream, LLC. All Rights Reserved