We are a company founded on ice cream but built around families. We opened our first Friendly's Ice Cream Shop in Springfield, Massachusetts in 1935. Friendly's is a place where hungry people can sit together, eat together, joke together and debate about who has the best way to eat an ice cream sundae, where sons can find out why lefty pitchers are harder to hit and where families can meet up to get an extra fifteen minutes of talk time over our famous ice cream.
We are committed to quality in everything we do, from our made to order Friendly's Big Beef® Burgers to our signature SuperMelt® Sandwiches every meal with classic comfort foods and delicious new dishes that you can only find at Friendly's. And we end every meal with unbelievable homemade ice cream in limitless sizes, shapes, and flavors.
For over 70 years, we've built a place that brings you a friendly staff, reasonable prices, and a thousand sweet ways to end your day. That's why we truly are the one place Where Ice Cream Makes The Meal®.
In Springfield, MA at the height of the Great Depression, two spunky brothers, 20 year old Prestley and 18 year old Curtis Blake open a modest neighborhood ice cream shoppe with double-dip cones for 5 cents. The young entrepreneurs name the business "Friendly" with the intention of providing warm, caring, neighborly service to all who visit.
A second Friendly opens in West Springfield, MA. Customer demand inspires the Blake’s to add food to the ice cream menu, with the first item a hamburger.
Ten Friendly Restaurants are operating in Western Massachusetts and Connecticut.
The growing company moves to the current headquarters in Wilbraham, MA, where there also is a manufacturing facility that still serves much of the Friendly chain.
Friendly is now a chain of 500 restaurants concentrated in the Mid-Atlantic and Northeastern US. A new food processing and distribution plant is built in Troy, Ohio.
The Blake’s sell Friendly to Hershey Foods Corporation. Many of the older stores are modified and expansion continues into new areas. Friendly introduces co-branding of its popular sundaes by adding Reese’s Pieces®, Oreos®, and Heath Bar Crunch® as toppings.
Donald N. Smith purchases Friendly from Hershey Foods Corporation, signaling a new era of growth and vitality.
The "s" is added to the name, making the restaurants truly "Friendly’s."
Friendly’s biggest dessert launch in its history! Friendly’s Cyclone blows away the competition and offers six different flavors. They are: Reese’s® Peanut Butter Cup, Oreo®, M&M’s®, Fudge Brownie, Strawberry Banana, and Snickers®.
Friendly’s introduces new food & dessert menu.
Friendly’s switches over to the American Stock Exchange trading on the AMEX under the symbol FRN.
Friendly’s begins upgrading restaurants with their IMPACT program.
Friendly’s re-introduces an old friend with a cool, friendly name. The Cyclone was replaced with the Friend-z® - soft serve products as only Friendly’s can serve.
Enjoy the taste of Friendly’s while making any celebration special. Friendly’s Ice Cream Cakes feature layers of rich, luscious chocolate and vanilla ice cream, a layer of chocolaty crunchies, confetti accents and a range of edible decorations. Available in restaurants and supermarkets.
Celebrating 25 years of partnership with Easter Seals - Through its annual Valentine’s Day fundraiser, "Cones for Kids," dedicated employees and generous guests at Friendly’s restaurants up and down the East Coast have raised more than $23 million.
Friendly’s introduces a new ice cream menu with a "What’s Your Favorite?" theme. In conjunction with the new menu, Friendly’s asked people to concoct the perfect ice cream sundae. The winners were the "Coffeehouse Turtle Sundae" and "Peanut-butterpan Sundae".
My Friendly’s/My Meals Kids Menu awarded Best Kids Menu in America! The menu, a unique triangle shape, is divided into choices for kids who are "hungry" and bigger meals for those who are "really hungry."
Friendly’s introduces the new Reese’s® Peanut Butter ice Cream Cake - a dessert that’s pure peanut butter cup heaven. The cake is available in supermarkets and Friendly’s restaurants.
During the summer of ’07, Friendly’s asked people to add their own sound to the mix with iScream Friendly’s, an interactive program for teens and young adults to "scream" their love and passion for Friendly’s. The grand prize winners received a $10,000 Apple shopping spree.
An affiliate of Sun Capital partners, Inc. a leading private investment firm specializing in leveraged buyouts and investments in market-leading companies, acquires Friendly’s.
The new "I Wanna Go To Friendly’s" kids campaign launches. Kids everywhere laugh, sing, and tell their parents it’s time for ice cream.
Introducing Free Ice Cream Day! Crowds of Friendly’s loyalists and lots of fresh new faces show up for the first appearance of this hugely popular promotion.
Friendly’s opens its first new concept store in Fairhaven, MA.
Friendly’s introduces "Best Friends of Friendly’s" Club. Be a BFF and receive friendly news, discounts and special offers on your Friendly favorites!
Secret codes, interactive gameplay, and of course, delicious food and ice cream! The new kids menu launches and the all-new Sprinkle Vision game begins.
Follow Friendly’s on Facebook and Twitter.
First Friendly’s Express Opens: Friendly’s Express, a new fast-casual concept, opens in Mansfield, Massachusetts. Friendly’s Express offers customers everything they love about Friendly’s, made faster.
With 75 years of creating great family experiences, Friendly's is the brand that brings our guests quality meals, ice cream the way it should be, and everlasting family memories for generations to come.
© 2013 Friendly's Ice Cream, LLC. All Rights Reserved